The importance of anchor text

We’ve already established that the search engines count links as votes for a website. However, they need additional help to discover what a page is about. If your page is about the benefits of green tea, and you’re linking to another page that is about different ways to prepare green tea, you can use here to send your readers there, but as for the search engines, it won’t make much sense to them; it would be better if you used different ways to prepare green tea, for both yours and that other website.

Singapore SEO service put this as, the search engines will understand that as the statement you’re making that both of your pages are somehow related to green tea. So, when someone comes in Google searching for the green tea, both of your pages will be considered as relevant; then it depends on the other elements on both of your pages and on the exact words that person has typed in, but in a very simplified scenario, your page should come up as a number one result for “benefits of green tea”, and the page you have linked to would be the first result for “different ways to prepare green tea”.

Why you DON’T want all your links to have the exact match phrase in them

That’s why in the past few months are writing about “anchor text variation best practices”. Anchor text variation stands for the fact that you shouldn’t have all, or a majority of your links, containing the exact phrase you’re trying to rank for, and that you should vary the text you use any way you can.

Now it got complicated, right? Well, not really. Basically, you should use variations of your exact keyword phrase that are either of the following:

  • Your exact phrase (i.e. “benefits of green tea”, no more than 20-25% of all of your anchors)
  • Phrases containing your exact phrase, or the words from it (“read about benefits of green tea for your health”, “green tea”, “what are the benefits” etc)
  • Your brand name (or your website’s name)
  • Naked URLs
  • “click here”, “this website” etc (unrelated words)

In some sense, we’re back to the beginning; practically any anchor text will do. Only be sure to mix them – too much of either kind will probably harm your website; with Google in 2017, diversity is the key.