Gone are those Flinstonian days when you had to leaf through the pages of a phone directory to search somebody’s contact number. The numbers of the directory were a timeless entry and there was no way to amend the information. The bounty of providing the information on the directory also meant a compromise with one’s privacy. The concept of online directory sprang out with Alex Algard’s annoyance as he was unable to find a friend’s phone number in 1996. He then cogitated about the idea of online email directory that will simplify the process of searching people’s contact number. Alex got Whitepages.com for the little savings he had and kept on calibrating the website as a hobby while he cut his teeth at Goldman Sachs as an investment banker. He finally incorporated pages blanches in 2000 after he left his job in 1998 to work on his website. WhitePages is like an online directory service based in Seattle and has clawed more than 80 percent of the population of USA. It makes available contact information and related services that have been access via ten mobile apps, websites in partnership that use data of WhitePages like MSN and seven web properties. The large database of white pages is heaped by mobile companies employing its services, business licenses and public records. The last statistics listed more than 180 million people on this directory. It runs on three important tracks of business: the primary business of online directory, domains and selling information of its database to other businesses. It is visited by some 50 million distinct visitors every month and does two million searches per month. It revealed a big, articulated feature to refine its business search in the name of “store finder” in 2010 in order to simplify the search results when dug about nearby stores and businesses. The company has made an effort to up the ante by providing 15 million business and one million stores listings of USA on its database. It has added social features for doling out business listings via email or text and automatically saves them to Outlook. The caller ID operations and the App of White Pages is prolonged and survived by a new business called Hiya. It is a free app and which helps users scrutinise the person behind the numbers making calls to them and thus it is competing the likes of TrueCaller. It has some 25 million users by the dent of the deals with T-mobile and Samsung. While TrueCaller is calling the shots in the markets these days with respect to reverse phone look-up, it is claimed that Hiya actually was one step ahead of True Caller and incubated this idea much before this European- based startup . Alagard contended that they had first marketed the services of Caller ID for Androids in 2008 and ever since then it had cemented their position as the prominent Caller ID app in the US. One of the best features is the service of detection of phone spams. Lately, their recent deals with mobile mogul Samsung have augmented their reach to world-level.
Its’ latest Caller ID app replaced the user interface of Android for making and receiving calls. It shows information of the callers related to weather forecast of the caller’s location, their social media posts and identity of the caller. In the span of a year nearly, 5 billion calls and texts had been sent over the app. The app was released with new features of customising the layout of the information of the caller and the ability to like the Facebook posts from using the app. Mr. Number which is an Android app of impeding unwanted calls, was acquired by WhitePages in 2013. WhitePages in its curative efforts to respect the privacy of the customers, added consumer-editing features enable them to amend its database and remove the erroneous information. It allows you to make changes in your entry and control the extent to which information is disclosed on the site. You can update or correct the addresses and your contact number. It also acts as communication proxy as it lets you slip you information and be approached instead via White Pages in the form of emails or texts.